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Working at a tech startup in China: lessons from Mobike

Online Event
Georgia leaning against a wall in a Beijing hutong
Dates and times

9 Dec 2020 6pm - 7:15pm

Online Event

The bicycle sharing company Mobike is the fastest company to achieve unicorn status to date, and Georgia Yexley was there to see it happen. In this talk she will share the highs and lows of working in marketing at a fast-growing tech startup in China.

Georgia Yexley worked at Mobike for just over two years during a period of intense growth in the company’s early days. First as Global Social Media Manager and then as Global Marketing Manager, she was part of a small team that brought Mobike dockless bikes to many cities around the world.  

At this talk Georgia will share her experience of working in a Chinese tech startup. Covering incredible highs like the acquisition by Meituan Dianping in April 2018 for $2.7billion, as well as challenges including ‘bike mountains’ due to oversupply, she will also share her own story as a woman of colour living and working in tech in Beijing.

Come along to hear an insider’s view on life at a fast-growing Chinese tech startup and to learn about marketing a Chinese brand around the world.  

Georgia will discuss:

    Why and how she started working in tech in China.
    What it is like to work in a Chinese tech start-up (then unicorn).
    Key successes and failures.
    Challenges in marketing a Chinese brand overseas.
    Diversity in China, tech, and the mobility sector.
    The lessons she has learned from this experience.

About Georgia Yexley

Georgia Yexley is the Head of Growth at Beryl, a micro-mobility company working to build a better world by getting more people in cities on bikes. With 6 years working in high growth tech start-ups with a focus on marketing and communications, she has helped numerous companies to grow globally. Georgia is a Londoner who spent a large chunk of her career living and working in Beijing, China, where she worked for the fastest company to achieve unicorn status to date. Georgia is active in contributing to raising the volume of women of colour in tech.

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During this period of social distancing and lockdown due to Coronavirus we advise that you check directly with the organiser of this event that it is going ahead as publicised.

Please book a free ticket via Eventbrite in order to receive the link to join the event. This will be sent out to registered attendees on the morning of the talk. 

We want to make the webinar a positive experience for all participants. If you have particular access needs please let us know in advance at confucius@leeds.ac.uk.

The Business Confucius Institute at the University of Leeds
Online Event
  • Free Event
  • Adults only
  • Discussion
  • Talk
  • Workshop
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