This session we'll be revisiting the basics to provide you…
Reset.Restart: How to deal with retailers: getting on-shelf and staying there
11 Nov 2020 10am
Retailers, is your product and brand still relevant, what changes do you need to make to your story to ensure success?
Helen Hepworth from Collective Stories has over 20 year’s experience in supplying FMCG products into UK and European retail.
During this Reset.Restart session we will explore what it means to supply into a major retailer in the post covid landscape. We will look at the challenges and opportunities that have evolved from these unprecedented times.If you would like to get your product listed into a major UK retailer and develop a long term mutually beneficial relationship, this is the workshop for you. You might be already be listed and want to know how to grow and develop your relationships? Using a blend of tried and tested category management, commercial and insight driven techniques, we will work together to make every moment with your retail contact count. It’s tough out there but with the right focus you can get your product on the right shelf in the right store (and make sure it stays there!).
During this session, Helen will take you through the challenges you may face in this new normal along with looking at the opportunities you have to pivot and change your story. Is your product and brand still relevant, what changes do you need to make to your story to ensure success?
Delivered by Helen Hepworth, Founder of Collective Stories
This session is part of the Reset. Restart programme. Open to all business owners, especially those in the first years of trading, our Reset. Restart programme is here to help you transform, future-proof or grow your business through the COVID-19 pandemic and beyond. Join one or more of our series webinars for practical, jargon-free training and advice; network with other entrepreneurs and receive further tailored support from your local BIPC, in London or across our National Network.
During this period of social distancing and lockdown due to Coronavirus we advise that you check directly with the organiser of this event that it is going ahead as publicised.
This workshop will be delivered online. Link details to follow via email to all registered attendees prior to the event.
For details of the range of support offered by BIPC Leeds, please see our Eventbrite listings: www.bipcleeds.eventbrite.com
- Free Event
- Adults only
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