Real Ale phone app celebrates Leeds culture and pubs Last week we went out with members of Leeds CAMRA (Campaign for Real Ale) to give them a sneak peak of the Digital Ale Trail Challenge at work, and see what they thought of it. This is the last in a long line of “beta tests” for the mobile application, and we were having a blast.
Released on 1st July, the Digital Ale Trail Challenge is a free mobile app designed to take real ale enthusiasts (or anyone else with a penchant for beer and/or trivia) on a jaunt through some of the city’s best drinking spots, letting you compete with your friends over Leeds-based trivia and even giving you money off deals.
On the Leeds CAMRA trail we started with a few pints of glorious cask ale in Head of Steam, before heading over to Wapentake; a great bakery and bar on Kirkgate. Revelling in the friendly atmosphere there for a while (and sheltering from the rain) we finally headed up to North Bar, where we settled in for a while and chatted about the app a bit more.
"I'm heading out on the ale trail as soon as I get the chance," said one of the CAMRA lot, excitedly. "Going to bring all my friends and we'll make a day of it!"
The inspiration at the heart of the app is a simple one. It is based on our belief that Leeds is an amazing city. In addition to its long and prestigious history and its friendly atmosphere, Leeds also brews some of the best beer in the world and has a pub scene to rival anywhere in the UK. We wanted to build something that celebrated how brilliant Leeds is, and it was from this passion that the Digital Ale Trail Challenge was born.
Image: Friends Of Ham
Traditionally, ale trails are based on some sort of physical geographic feature such a long road or a train line. Instead, The Digital Ale Trail Challenge guides groups on a route through the city centre from pub to pub, letting people know where their friends are heading and when they arrive. Of course, you won’t know where you’re heading next, until you’ve checked out of your current location, which we think adds a nice bit of mystery.
While on the Digital Ale Trail Challenge you’ll get asked trivia questions on Leeds history, culture, and beer. The app also gives you a chance to test your knowledge against that of your friends and colleagues.
Anja Madhvani, general manager at Northern Monk, also joined us on the Digital Ale Trail Challenge and gave it her seal of approval. “The Digital Ale Trail Challenge has taken me to places I don't frequent nearly enough. I love answering the questions about Leeds and the history here, and the element of surprise is fantastic. You don’t know where you’ll end up next, but you’ll know it’ll be amazing.”
Image: Anja Madhvani