Posters for the People 2.0
In Good Company, the Leeds organisation behind some of the city’s most striking murals and installations, has relaunched Posters for the People – its citywide art project, to raise funds to provide psychological support for essential frontline workers.
Posters for the People 2.0 has seen 450 sites around Leeds transformed with vibrant billboards and posters designed by 19 leading artists from across the UK, including Margaret Calvert OBE, Stanley Donwood and Super Mundane.
Each poster conveys a positive and supportive message thanking essential frontline workers for their continued efforts.
Members of the public can buy copies of the posters, with all money raised going to Frontline19, an organisation that provides free psychological support to people working on the frontline.
Laura Wellington, founder of In Good Company, explains: “The clapping might be over – but the pandemic definitely isn’t. It’s been a tough year for everyone, but for many working on the front lines, this winter has really taken its toll. Mental health services are at breaking point when frontline workers need them most.
“They are facing the worst challenges of the crisis every day and have been for a year now. We want to show key workers that we still see them, appreciate their efforts, and understand just how much pressure they’re under. At the same time, we want to ensure they can access mental health support if they need it.”
Posters and billboards went up in the middle of February, with messages including ‘Where Would We Be Without You’, ‘Your Courage is Not Taken For Granted And You Are Loved’ and ‘To All Those Working Day And Night To Bring Home The Light, We See You.
Commenting on her involvement in the project, artist Margaret Calvert OBE said: “I’m just so pleased to have been given the chance to produce an artwork acknowledging our thanks to all essential frontline workers, for their bravery in risking their lives for the benefit of all — allowing us to look forward to a virus free time, whilst adding a little much needed colour to our streets, in support of a charitable venture.”
Posters for the People was the brainchild of The Wunderkind Group founder, Laura Wellington who set up In Good Company as a passion project with the aim of bringing more large-scale art, fun and colour to the city. When projects were put on hold as COVID-19 took hold, Laura wanted to use her skills and connections to amplify the gestures of thanks she saw in the streets around her Chapeltown home.
In the first lockdown, the original Posters for the People campaign saw 450 poster sites and billboards across the city transformed. Posters for the People 2.0 is sponsored by Leeds City Council, BJSS, MyVyne, FYI and Pop Art Media Group.
In Good Company is a curated street art project in Leeds that works to bring more art, fun and colour to the City. Collaborating with international artists, local businesses, and property developers, In Good Company curates large scale murals and creative interventions that put creativity at the front of how we develop, interact with, and think about the City.
Frontline19 is a free, independent, confidential and UK based nationwide service delivering psychological support to people working on the frontline. Supporting NHS workers, social workers, care home staff, firefighters, police officers and all those working in frontline services, Frontline 19 matches individuals with a qualified therapist to provide them with the help they need.
Posters for the People banners cost £25 (including shipping) for a 1m x 750mm banner. Posters and custom sizes are also available. Visit www.ingoodcompanyuk.com for all the details of the artists involved, or follow @ingoodcompanyleeds on Instagram.