To celebrate Leeds City centre reopening and the end of lockdown the team at The Old Red Bus Station ran a poster project asking Leeds artists and residents to take a government covid poster and change it to say something new and to send a positive message to Leeds.
We were overwhelmed with the response to our call out and received over 48 designs which were printed as banners and posters and displayed around the outside of the Old Red Bus Station, turning the building into a 3D message board to Leeds and passers-by.
After a year with no events, we wanted to shine a light on the Old Red Bus Station and as part of the ongoing Save Old Red campaign. Reboot was designed to keep us active and relevant within the creative industry and enabled us to continue to provide creative opportunities in Leeds within such a difficult period.
We held the exhibition launch on 29th April with lots of artists and guests who joined us to celebrate.
The idea was to use one of the government instructional/ directional posters that have surrounded us through Covid and to change them and design a new message that would simply make us laugh, or help us all feel positive about the future. A visual transformation and taking something, we perceive as a negative and changing it to a positive. Submissions were so varied and thoughtful, from professional graphic designers and students and residents who all have a connection to our city.
The outdoor exhibition will continue until 14th May and then it will be available indoors from 17th May to customers eating and drinking in the venue. On 21st June the show will culminate in the downstairs bar for one week.
To find out more about the project and to see all the poster designs visit the ORBS website here. Take a tour of the exhibition on Vimeo here.
REBOOT is supported with funding from Leeds Inspired, part of Leeds City Council.